Something that is starting to really get on my nerves, especially when watching Sky Sports in particular, is bloody adverts by Cancer Research.
Now don’t get me wrong, cancer is a horrible illness that devastates families, I know, my father passed away as a result of cancer in the early 1990’s. However, recently it feels like every time I put the news on or watch sports every commercial break has a cancer advertisement. I don’t mind the occasional advert for charity but when it is all the time, employing the shock approach or the heartstrings approach, it is really annoying. Like when I had the Shelter guy at the door a few weeks ago and I advised him that I will never donate to a charity that does door knocking, not through lack of compassion, I worked in homelessness for 7 years, but because the hard sell and the guilt trip gets right on my nerves and it turns me off.
I know that charities struggle without our help, but their methods do not foster a sense of goodwill with sales techniques that are as bad as walking into a mobile phone shop. When you have a charitable hospital in London paying its Chief Exec nearly a million pounds per year and the average salary in the third sector for a Chief Exec being £217,000 per year my sympathy wanes even more. It’s not just me that appears to be getting annoyed with this intrusion, just look online and you will find cancer survivors saying they hate them, former homeless people asking for the homeless ads to stop because they generate frustration in people. When many in this country are relying on food banks and have zero disposable income adding a big dollop of guilt won’t make them feel any better.
I don’t know what the answer is for charities to raise money in an appropriate way but I know that every time I see a Cancer Research advertisement or have Shelter at my door, I am even more inclined to never donate to them than I was before.